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BIBLES AND
TIRES
An
enormous
billboard in a weed-choked field, not utilized
and falling apart. The
yawning white of its surface. America –
the endless conquest of space,
its appropriation and
abandonment.
–
Monika
Muskala
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Near
Morehead, Kentucky, just off US Highway 60, there is a store front
advertizing the two products on sale: bibles and tires. "Tires and
bibles," asks Monika Muskala in her preface of the book HEARTLANDS,
"what more could you need on the road?"
In the pioneer days the American west was a synonym for the pursuit of
freedom and happiness. But as soon as the first settlers reached the
Pacific, the vast landmass they had left behind began to lose
importance. Today it is New York in the east and Los Angeles in the
west that define the American image in the world. The neglected states
in between have become known as the “fly-over states“. The big stretch
between Wall Street and Sunset Boulevard is for many a bothersome
necessity they have to overcome in order to get from one coast to the
other.
What little the world knows about the American hinterland is
interestingly often indebted to horror films. Texas Chainsaw Massacre,
Deliverance, Fargo – many films perpetuate the image of "the other",
the irrational America. Where else in the world were more people
harassed and mutilated by xenophobic rednecks? If evil exists in
God´s
own country, it hides in the swamps of Louisiana, in the corn fields of
Iowa, or – well, on a forlorn ranch in the blazing praire of rural
Texas ...
Maybe this is why the American countryside is littered with oversized
religious billboards and evil-averting roadsigns. It is almost as if
the "good Americans" incessantly have to prove to themselves that they
are still on the right track, that their world has not yet given in to
the temptations of the devil.
A traveller is constantly reminded of the dos and don´ts this
society deems appropriate: "Always
say a prayer", "Sex offenders: keep out!", "Thou shall not have sex
outside of marriage", "Smile – your mom chose life!", "This community
supports our troops“ ... A world endangered by the decay of
moral values, terrorism and sex: "The
only safe sex is NO sex: choose abstinence." Let´s
stay abstinent and live safely ever after. A society which is
painstakingly devoted to keeping clean and pure inevitably becomes
hypocritical, since it cannot live up to its own standards.
The Austrian photographer and filmmaker Andreas Horvath has travelled
the Heartland of the United States since 1985. His new book HEARTLANDS
comprises black and white images from 24 States. Horvath´s
documentary
THIS AIN´T NO HEARTLAND (2004) about the atmosphere in the
American
midwest during the Iraq war received international awards, including
the Grand Prix at the Chicago Documentary Festival. Dubbed as the
"FARGO of documentaries" the film was also praised by the New York Post
for showing "a world (scary at times) that most new Yorkers have no
idea exists". |
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